Head of UX Motion. Built and led Oracle's UX Motion team for GenAI products. Author of the 12 UX Motion Principles. Founder of UX in Motion.
I design how AI products move, and I build the design systems and teams that get it shipped. I led the UX Motion team for the Redwood Design System at Oracle. I defined strategy around executive leadership goals, built the motion system and the team, and managed complex initiatives in close partnership with engineering, with reduced motion accessibility built in every step of the way.
“Issara has built and developed a strong UX Motion team with clear areas of ownership, a high craft bar, and a culture of accountability and independence.”
This page's motion 60 ms stagger cubic-bezier(0.2, 0, 0, 1) Reduced motion: replace with a fade
I led the team that designed how Oracle's AI products move, from the first skeleton to the welcome page. It shipped across Oracle's agentic products and paid media.
When content arrives in pieces, the order and timing of what appears decides whether a screen is easy to read. We choreographed how pages and AI responses build, so people can follow along.
Critical to making the experience feel smooth and not chaotic
In enterprise and AI products, waiting is unavoidable. The right motion makes a wait feel shorter and shows the system is working, not stuck.
Using visuals and animations when things are taking time
Transitions show where things came from and where they went, so people never lose their place, from a single component to a whole page.
Smoothly keeping users in task flow
Small, precise moments that confirm an action, point people to what matters, and give the product character without slowing anyone down.
Delightful details and personality
A few big, memorable moments where the product shows its brand and people feel something, used sparingly so they stay special.
Making the experience unique, special, and valuable
Every motion we designed has an accessible version, so the experience stays clear and comfortable for people who turn motion off.
Reduced motion
Five years building Oracle's UX Motion practice, from one inherited designer to the team every product came to.
Built the motion language for Oracle AI: one meaning per AI signal, plus patterns for unknown waits, streaming text and agents that act.
People can tell what the AI is doing, and every team signals AI the same way.
Built Redwood's motion system from the ground up: 8 token families on a 60 ms grid, scaling from tokens to patterns to bespoke work.
Hundreds of teams ship motion that feels like one product, without a motion designer in the room.
Built Oracle's motion accessibility framework, audited both front-end frameworks, and made an accessible version part of every motion spec.
Accessible products by default, and less legal risk under WCAG, Section 508, the ADA and the EAA.
Grew UX Motion from a component service into the hub for every product motion decision at Oracle, including its first AI motion in product and brand.
Motion became a strategic capability, not a polish step at the end.
Built the AI visual language with brand and creative leadership, and set priorities with the VP who owned the design system.
One language from billboard to button, and motion work tied to company priorities.
150+ projects, 30+ per design quarter, triaged with around 40 PMs each cycle, with every duration and easing held to the system.
Scale without losing craft.
A third of the team's work was shipping: specs, tokens and pairing with developers until it was live.
Motion that ships in the product, not just in prototypes.
My point of view since the 12 UX Motion Principles: every motion should tell people something. Every system my team built starts by defining what each motion means.
Motion decisions you can defend to engineers and executives.
Motion should be accessible to everyone. My team built Oracle's motion accessibility framework, so accessibility is built into every product by default.
I made UX Motion the hub for every product motion decision at Oracle, and I owned how the products feel.
What should happen, and why it helps.
Timing, easing and choreography, judged by clarity.
Specs, tokens and engineering until it's live.
Grew the mandate from Redwood components to any product work involving motion, including Oracle's first AI motion in product and brand.
Built the AI visual language with Oracle's brand and creative leadership. My team made the motion assets; marketing ran them in ads, billboards and events.
Set priorities with the VP who owned the design system, and sat in weekly design leadership meetings.
Met about 40 PMs every cycle to triage hundreds of projects, then tracked intake, backlog, status and audits in Confluence and Jira.
Every duration on a 60 ms grid and easings chosen by intent, so hundreds of teams ship motion that feels like one product.
Three promotions and an intern hired full-time in about two years. Each designer owned the area that fit their strengths.
Understand each person's superpower, give them meaningful ownership, and create real opportunities for them to be seen as leaders.
I shaped each role around a designer's strongest skills, then stretched them into new areas. Everyone owned a domain of the Redwood Design System.
Direct feedback on timing, easing, state transitions and storytelling, so the quality bar lives in the whole team, not just in me.
Clear direction, fast feedback and strong context, paired with real ownership and independent decisions.
Tokens, patterns, a reduced-motion system and an AI asset tracker, so designers build on shared foundations instead of starting from scratch.
I absorbed ambiguity and organizational pressure, pushed back when needed, and matched work to skill, growth and load to prevent burnout.
Designers presented their own work, partnered directly with engineers, and became the experts other teams came to.
I wrote the framework designers use to talk about UX motion, and I've been teaching it to product teams since 2013.
My manifesto on when and why to use motion for usability. It gave designers a shared vocabulary for motion in interfaces.
Workshops for designers, developers and PMs at Salesforce, LinkedIn, Airbnb, Slack, Dropbox and Kayak.
Online courses and a UI animation certification with live one-on-one critique, for designers around the world.
Guest lecturer in the University of Washington's design master's program.
A defined language for AI motion: what each AI signal means, how streaming text should pace, and how to design the wait.
Wrote the field guide that teaches recruiters and hiring managers what UX Motion is and how to hire for it.